Alpha Industries started off making military clothing in 1959, in a rented factory in Knoxville, Tennessee. Due to Alpha's outstanding quality they quickly gained a reputation with the US defense department. Alpha's reputation spread to civilians, propelled by youth subcultures and the brand became a style of street war. Alpha's fame was built on the back of a few of their key designs, one being the MA-1 bomber jacket, the classic U.S. Air Force flight jacket for over 50 years. This jacket was made for the cold weather and was reversible to high-visibility Indian orange for use in emergencies. More than 55 years after Alpha first started, they're still focusing on bringing their specialist manufacturing and design abilities to the people who appreciate them.
Explore a diverse range of Alpha Industries clothing, here at CHO, where you’ll find a plethora of fits, silhouettes, colours and designs that are sure to add a touch of character to your capsule wardrobe. Whether it’s men’s coats, jackets, t-shirts or sweatshirts you desire, there’s bomber jackets, cosy jumpers, and stylish logo tops to choose from.
Alpha Industries are sure to have you covered for every eventuality, from winter to summer clothing, to the transitional periods in between. This versatile range offers bomber jackets, developed and designed with inspiration from the U.S Army and U.S. Air Force, alongside new styles such as cold weather jackets, utility, and field jackets. Showcasing the iconic NASA prints, you can depend on a completely stylish street look when paired with an Alpha Industries Odyssey t-shirt.
Alpha Industries place their main focus on combining the quality of the product with the wearer's desire for sleek contemporary clothing, with refined classic elements in keeping with their original design. Continually innovating, upgrading, and collaborating, Alpha Industries clothing serves a place in every wardrobe. Here at CHO Fashion and Lifestyle, we stock premium clothing to suit every lifestyle, browse our full range of brands today.
