Style Inspiration

Garnering 461.1 million searches on TikTok at the time of writing – the old money aesthetic is the new, or rather, old trend that’s taking the fashion world by storm.  Focusing on quality tailoring and logo-free designer pieces, it embodies collegiate preppy American looks and centres on a wardrobe filled with crisp linens, subtle styling and classic designer handbags. But just what is an old money aesthetic, what inspired it, and why is there a new generation desperate to capitalise on this classic look? In this blog, we’re digging deep... Read More

Summer is here, and what better time to hit the beach? Whether you’re jet-setting abroad or planning around the warmer weather at home, there’s nothing better than relaxing by the sea in the sunshine.  From catching the rays to throwing around a beach ball, getting your seaside outfit on point is almost as important as applying sun cream. If you’re unsure how to pull together your beach day outfit, we’re offering our top styling tips so you can get on top of your beach style game. From the pieces to... Read More

Festival season is in full swing, and if the fashions from the festivals you’ve seen on TV have left you feeling a little uninspired, you may need some help pulling together your perfect festival outfits before you head to one in person. Whether you’re going to a local festival or a big event, we’re offering our top tips on what to wear for a summer festival to help you prepare for all weather. From summer festival outfit ideas to all of the best summer festival essentials, prepare to nail festival... Read More

Wimbledon is just around the corner, and what better way to celebrate it than by embracing tennis fashion? Tennis attire has been growing in popularity, so whether you’re new to the game or a seasoned pro, we’ve got the perfect tennis-inspired outfit choices to help you ace your tennis look.  Whether you’re planning on dressing for the courts or just courting the look, learn more about this on-trend aesthetic and how to make it look just as chic on and off the grass. Table of contents: What is tennis core?... Read More

Summer is creeping around the corner, and what better way to celebrate it than going for a picnic? A quintessentially British pastime, as soon as the sun comes peeping through the clouds, we’ll be heading for the perfect picnic spot, picnic blanket and essentials at the ready! But once the logistics of who is bringing what is sorted, it’s time to consider the most important part of your picnic; the outfit. Discover our top tips for creating your perfect picnic outfit this summer at CHO.  What is casual picnic attire? ... Read More

Summer is here, and it’s time to refresh and update your wardrobe for the new season. But choosing what to wear for warmer weather can feel overwhelming, particularly if you’re someone with a wardrobe bursting at the seams. Whether you’re looking to update your core wardrobe staples for the new season or trying to pack for a week in the sun, we’re bringing you our top tips on building a summer wardrobe for men at CHO. With easy-to-curate summer looks for men that will transcend trends and our top tips... Read More

England is famously known for its beautiful countryside. From rolling hills to expansive valleys, stunning lakes and riverside trails, it’s no surprise that countryside holidays and staycations are becoming increasingly popular. If you’ve decided to switch your summer vacation to a countryside staycation this year, you’re probably wondering what to wear for your adventure.  Luckily, we’ve got English country-style fashion all wrapped up at CHO. So whether you were planning endless days hiking or relaxing riverside walks followed by a relaxed beer garden setting, we’ll give you our top styling... Read More

Farmer wear is becoming increasingly popular in fashion, particularly with lovers of the great outdoors. Whether pairing your favourite checked shirt with a pair of blue denim jeans or your wellies with a wax jacket – even if you’re not planning on tending to your crops- nothing can stop you from embracing a farmer’s aesthetic. But what exactly is farmer fashion? In this blog, we’re breaking down this popular style and offering our top five tips on adding some farmer style to your wardrobe. From the core pieces to include... Read More

If you love classic, timeless wardrobe staples, look no further than GANT. Creating a stylish, preppy, Ivy League aesthetic since 1949, whether you’re a fan of tailored shirts and chinos or sportswear that will carry you through the seasons, you’ll find perfect core pieces to suit from this stylish brand. In this guide, we look at the history of this heritage hero and offer our top tips on the five main pieces that will provide you with style and wearability, season after season. Table of contents: What is GANT known... Read More

Winter can be tough for us all, with Christmas seeming like it was forever ago and spring not yet in touching distance. Coping with the endless darkness and brutally cold weather can feel difficult. A change of scenery is a great solution to the winter blues, so we’ve rounded up our top five UK winter holiday destinations and paired them with some stylish winter holiday outfit ideas you can take.  From hiking in the mountains to stunning city sights, make this winter your most stylish and fun one yet. Table... Read More