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The Joules story began in 1989 when Tom Joule noticed a gap in the country clothing market. His customers were a bright and colourful bunch, but their clothing was quite the opposite, and so he set about creating something that had both personality and functionality.

The Joules brand values the important things in life, such as time off, family and fun, all of which are encompassed by the products themselves. Joules clothing and accessories are designed to be bright and quirky as well as perfectly suited to the rigours of outdoor life.

Our Joules clothing range features absolutely everything you could ever need to complete your outdoor essentials collection. You’ll find high quality Joules wellies and footwear, weatherproof Joules coats, cosy knitwear and a range of accessories including hats, scarves, gloves, underwear and even a collection of adorable pet accessories. You’ll also find these fabulous products in a variety of exciting colours, unique prints and luxury materials to suit your own style and needs.

Browse the range today to discover our latest additions as well as some great savings on this iconic British brand.