Lacoste, an iconic brand which was born in 1933. René Lacoste was a French tennis player who was inspired by polo players in London, and adopted a short-sleeved shirt which allowed greater freedom of movement, gave birth to the concept of functional elegance.
René Lacoste met André Gillier and together they created the Lacoste polo shirt, a revolutionary piece of design. In 1933 they launched the Lacoste L.12.12 polo shirt. Designed with the crocodile logo and new breathable fabric, the polo shirt is flexible and lightweight. The Lacoste L.12.12 Polo is a timeless essential, which is still a signature piece in the Lacoste wardrobe.