Is September the new January?

Is September the new January? Here at CHO Fashion & Lifestyle we’re preparing for that ‘new-term’ feeling… With September, comes that never forgotten ‘back to school’ feeling.  As the transitional month rolls out, there’s something reminiscent of the ‘new year – new beginning’ mantra. With the change in season and style it seems to be the month for change, but what is it about a new school term that kicks us into gear for a refresh? August has ended and with it, the sun has set on one of the hottest British summers to date, BBQ’s successfully stowed away we begin to prepare for the ultimate Autumn/Winter rejuvenation. Even the biggest brands are feeling the need for change, from Celine’s logo alteration, Burberry’s rebrand to the ACNE x Fjällräven collab announcement – we’re excited for things to come. Set to drop on September 6th, the Swede-centric collaboration combines the…